On September 7 it was the premiere of the Swedish television show Idol on TV4. All engines were on and to create som buzz around the show we created a banner together with Identity Works that took over the site on one of Swedens largest newspaper, Expressen. The theme of the show this year was “En ny stjärna tänds” (A new star is born) and the TV commercial for the show featured the Idol jury searching for a future star out in space. The takeover of the site had the same concept as the TV commercial and therefor the entire site was revealed into a meteor rain in space with the payoff that a new star is born.